Website Optimization

What is Search Engine Marketing and Optimization?

The latest in search engine optimization techniques has developed into a creative mix of content that stands out amongst its competitors combined with high quality design, trust signals that win over visitors confidence as well as delivering on visitors original search intention. A well optimized site should deliver a fairly high conversion rate while experiencing a low bounce rate.

There are over 200 factors Google uses to rank a website ranging from domain age to the backlinks and terms used to load speed. They take user reviews and citations into account as further examples. But what are the most important signals? To nail it down to two factors, you firstly need great, well-written content that appeals to the logical and creative mindsets. The second most important signal in our opinion is your linking profile. Links that have been procured as a result of linkable content increases website authority. The other 198 factors all count as well, but those two factors determine the bulk of your overall quality score.

Google wants sticky pages that serve the right results for the terms searched backed with amazing service

Another very import important signal Google uses is how long a visitor stays on your website after finding the result on Google search.It’s perfectly logical that if a visitor stays on a page for 10 seconds and then hits the back button to look at other search results, indicating that the page was not relevant to what they were looking for. Google actively keeps this analytical data and uses it to rank the same page. If there is a high volume of visitors that indicate a short time on site, the page will drop down the rankings, because it clearly can not be relevant to the search terms used to find the page.

What Do I Need To Start?

Step one is to allow us to have a look at your websites current health. We do this by doing a website audit to determine how well the website is built. We do a competitor analysis and check your backlinks for quality scores that help us understand how good or bad your link profile is. We also check your keywords on Google search to determine your rankings. Review our questions and answers from past clients. If you have a question or two that are not answered below, please send them through to us. We will reply to the best of our knowledge and possibly also include them in our Q and A for future visitors.

Website Optimization Questions

It all depends on how much work needs to be done. We make use of the website audit as a guide to repair all the technical seo issues. Sometimes content needs to be rewritten as a result of duplicate content that may have found it’s way into your website. Design changes may also be needed to optimize for the latest mobile friendly standards. There are quite a few factors that influence how long an optimization will take. Once we have done a full audit, we will have a much better idea of timelines to completion.
We highly recommend building a content strategy to be able to cover topics that your existing content does not address. If you would like to build a content strategy then there will be a monthly fee for content writing. Onsite SEO is by and large a once off process but there will be minor tweaks and changes each month to improve signals slightly. We also provide a backlink program where we identify high quality linking opportunities which is a monthly service.
While we can not guarantee you a number one placement overnight we can confidently say that our expertise and application of that knowledge will without a shadow of a doubt affect your website positively with a positive growth in organic traffic and a definite improvement in terms of enquiries.
If we did, we would be out of business. We have never ever tried to fool the search engines with cloaking or bad backlinking or hidden content. Nor have we ever done any automated blog commenting etc. Our techniques are strictly white-hat and comply with all of Google’s requirements.
Indeed we optimize for local seo and do so for all of our clients as a standard procedure. We check that all clients are listed on Google Maps and make sure locations are added with micro-data markup.
On page factors include; meta titles, meta descriptions, alt tags, h1 titles, h2 sub titles, strong tag, internal link tags, navigation, brand, trust signals, load speed, mobile responsive, call-to-actions, content quality and shareability. The above mentioned do not rank in that order.
While we do not charge for the audit service when a client decides to take our SEO service, we do however charge for the SEO audit as a separate service. This means that if a client asks us to begin the SEO process and decides not to do the SEO service after we have done a full website audit, the client will be billed for the audit documents. If we find that content needs to be re-written we will make the recommendation and ask the client if we can proceed. Content writing is not part of the SEO service and is charged for separately.
Google has what we call a dampening system, which means that all results on the SERPS are restricted from massive changes. Instead we see small positive changes that happen on a daily basis. In effect results improve over a period of six weeks and even out after that.
We will send you a quotation based on the audit we do. An audit on its own is R1500.00. If you decide to do the SEO service we waive the cost of the audit. We require a 50% deposit and 50% upon completion of the SEO service. If we feel that you need fresh content written, the fee for content writing is paid up in full.

Ready to begin?

Fill out our form below with your details. Once you have sent us the info we will call you back shortly to organise a skype chat or arrange a meeting if you are based in Cape Town to go over any finer details. We look forward to hearing from you.

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