The latest in search engine optimization techniques has developed into a creative mix of content that stands out amongst its competitors combined with high quality design, trust signals that win over visitors confidence as well as delivering on visitors original search intention. A well optimized site should deliver a fairly high conversion rate while experiencing a low bounce rate.
There are over 200 factors Google uses to rank a website ranging from domain age to the backlinks and terms used to load speed. They take user reviews and citations into account as further examples. But what are the most important signals? To nail it down to two factors, you firstly need great, well-written content that appeals to the logical and creative mindsets. The second most important signal in our opinion is your linking profile. Links that have been procured as a result of linkable content increases website authority. The other 198 factors all count as well, but those two factors determine the bulk of your overall quality score.
Another very import important signal Google uses is how long a visitor stays on your website after finding the result on Google search.It’s perfectly logical that if a visitor stays on a page for 10 seconds and then hits the back button to look at other search results, indicating that the page was not relevant to what they were looking for. Google actively keeps this analytical data and uses it to rank the same page. If there is a high volume of visitors that indicate a short time on site, the page will drop down the rankings, because it clearly can not be relevant to the search terms used to find the page.
Step one is to allow us to have a look at your websites current health. We do this by doing a website audit to determine how well the website is built. We do a competitor analysis and check your backlinks for quality scores that help us understand how good or bad your link profile is. We also check your keywords on Google search to determine your rankings. Review our questions and answers from past clients. If you have a question or two that are not answered below, please send them through to us. We will reply to the best of our knowledge and possibly also include them in our Q and A for future visitors.
Fill out our form below with your details. Once you have sent us the info we will call you back shortly to organise a skype chat or arrange a meeting if you are based in Cape Town to go over any finer details. We look forward to hearing from you.