A website plan is a kind of reverse engineering. We start with your goals in the beginning, working out what the final result should be. You may be looking for sales online, enquiries from interested visitors, likes and shares on your social platforms, or you simply might want to promote a holiday home. We build up a wire frame structure that is designed according to those goals and work our way back to the home page, so that nothing is left undone from from beginning to end.
Another aspect of great design is the ability to establish trust very early on through various subliminal features that automatically build trust. Examples are a strong social media presence showing people proof of existence or excellent customer reviews. Another good trust signal is an endorsement or membership badge of a trusted organization and the year your business was established. Another final example is a listing of all your staff members. These all work together to build a strong and instant trust signal that all visitors will acknowledge.
Compile a list of goals that you would like to achieve. Below is a checklist of the types of information that will help in deciding how to build the website. Ask yourself what are the questions you would ask if you were interested in your product or service. How would you go about answering those questions and at what stage of the content are those questions asked. What affiliations are you a member of? Do you have customer reviews? What guarantees do you offer your clients? Do you have a loyalty program?
Fill out our form below with your details. Once you have sent us the info we will call you back shortly to organise a skype chat or arrange a meeting if you are based in Cape Town to go over any finer details. We look forward to hearing from you.