Glossary of Internet Terms

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A mail server is the server your email client connects to for the purposes of retrieved emails that are waiting on the server to be downloaded. The mail server is also used for sending emails. 

ℹ Incoming emails have two inherent settings and are used for specific reasons.

🔍 Incoming POP Account – This setting downloads your email from the mail server onto your computer’s hard drive. Once the email is completed downloading the mail server will automatically delete the hosted email.

🔍 Incoming IMAP Account – This setting synchronizes with your mail server. No emails are deleted. A mirror copy of the emails are available.

🔍 SMTP – This is the outgoing setting and should always have encryption to avoid hacked emails being sent by cyber criminals.

Every webpage has place for a meta description. This description is visible in search results if deemed a quality description by high-end search engines. If the meta description is left blank the search engines normally draw information from the body copy.

ℹ Carefully worded descriptions make web pages stand out amongst the rest. Also there is place for calls to actions. A telephone number is an example.

Meta keywords were once important but have long since been disregarded by search engines as a reliable source for ranking a page for the targeted keyword groups. 

Meta tags are used in the head section on a web page document and are used for a multitude of functions from defining the document type to specific tags such as Open Graph which is in turn used by Twitter feeds.

🔍 Here is an example of using the meta robots tag to stop search engines from indexing the page:

<meta name=”robots” content=”noindex, nofollow”/>

A metric can be many kinds of results such as visitors per month, or visitors from your locale as examples. A metric is primarily used for measuring traffic trends weekly, monthly and yearly. Some tools allow for comparison charts that allow for interesting insights about activities.

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There are many practices that were once widely used by search engine optimization consultants. Some of these practices were exploited and were consequently either ignored by search engines or the practice may negatively influence search results, or at worst case scenario, the page or entire domain is excluded from the search results altogether.

SEO experts call this practice black hat SEO. In present day it is done to competitors internet signals to interrupt and negatively affect their business online.

ℹ Negative SEO examples:

✔ Creating a false backlink profile that negatively affects a website.

✔ Repeating brand keywords with other commonly used keywords into google search bar to create auto suggestions.

✔ Duplicating a website over and over onto many servers with variations in keywords.

✔ Posting false reviews.

✔ Getting pages disavowed from the search criteria.

✔ Hacking a website and placing redirects or hidden backlinks and more.

A niche is specific vertical aspect of a broader market reach where specific needs for customers can be met. Many small-medium companies target niches within their market to become the “go-to” company because of their expertise.

A Noarchive Tag is a tag that stops web crawlers from archiving your website. It helps keep your website private and secure, as well as providing more control over which pages are indexed by search engines. The Noarchive Tag is inserted into the section of a webpage and should be used in conjunction with other tags like the “Noindex” tag if you want to ensure maximum privacy and security for your website.
The Nofollow Link Attribute is a setting that prevents search engines from following a particular link. This helps keep your website and search engine rankings safe. It also lets you control which websites you want to be associated with. With the Nofollow Link attribute, you can be confident that your webpages are not linking to pages with questionable content or low quality information.
A Noindex Meta Tag is an HTML tag that tells search engines not to index a specific page. This means that the particular page won’t show up in any search engine results and can be useful if you want certain pages, such as e-commerce checkout pages, to remain hidden from potential visitors. It’s important to remember that adding a noindex tag may have a negative effect on your website’s SEO, so make sure you’re making this decision carefully.
A Nosnippet Meta Tag is a HTML element that can be added to a website page so search engines won’t display a short snippet of the page content in the search results. This allows you to have more control over what information appears in search engine results, ensuring that only relevant content is displayed. It also helps protect your website from plagiarism and duplicate content issues.

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There are a few options when doing off-page seo for a website. These are a few examples, not limited to this list:

✔ Backlinks from authoritative websites.

✔ Content publishing with links.

✔ Social media channel content creation.

There are a few options when doing on-page seo for a website. These are a few examples, not limited to this list:

✔ Generating blog posts that exceed 2000 words that cover niche topics

✔ Defining title and description meta tags 

✔ Social media channel content creation.

Organic SEO​ is the process of optimizing a website in order to increase its visibility on search engine result pages (SERPs) through natural, or organic, search engine optimization techniques. This includes utilizing keywords and phrases that are relevant to the content of your website, creating high-quality content and link building strategies. Through these methods, your website can achieve higher rankings and increased visibility on SERPs such as Google, Bing, and Yahoo. These results will bring more organic traffic to your website and help you improve your online presence.
An orphan page is a webpage that has no links pointing to it. It might be unintentionally created or it could have been deliberately removed from the navigation to limit visibility. Orphan pages are difficult to find and can affect SEO rankings, so it’s important to regularly audit your site for any orphan pages.

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PageRank is an algorithm used by Google to rank web pages in its search engine results. It is based on the number and quality of links to a given page, with each link seen as a vote of confidence. The higher the PageRank, the more likely it is that the page will appear at the top of the search results. By using PageRank, Google can determine which pages are most relevant and useful for its users, ensuring they get accurate and reliable results every time they search.
Page speed is the measure of how fast a web page loads. It includes all aspects of the loading process, from the time it takes for the website to respond to requests from your browser to the time it takes for all elements on the page to render completely. Having a fast page speed is essential for good user experience since slow loading times can lead to higher bounce rates and reduced engagement with your content.
A page view is an analytics term used to refer to the number of times a specific webpage is viewed by visitors. It’s a way to measure the amount of traffic a website receives, as well as how effective a website’s content and design is in engaging visitors. Page views are used as key indicators of a website’s reach and performance, and can help evaluate the success of various marketing campaigns.
Paid Search is an online advertising model which allows you to display your ads to the right customers who are actively searching for your products or services. It works by targeting specific keyword searches, and then bidding on those keywords in order to appear in the top of results. Paid Search helps your business reach more potential customers, as well as maximize your return on investment with measurable results.
Pay Per Click (PPC) is an internet advertising system used to increase web traffic and generate leads. It involves advertisers paying a fee each time someone clicks on one of their advertisements. PPC works by placing ads in prominent and visible locations on the web, such as search engines or social media platforms, so that people browsing those sites can see them and take action. With PPC you only pay when someone clicks on your advertisement, making it a cost-effective way to increase visibility for your business.
PBN stands for Private Blog Network, and it is a collection of websites that are owned and operated by one individual or organization. It is typically used to increase visibility of a business or brand in the search engine results pages (SERPs) by creating links from high-value websites. It can also be used to boost page rankings and increase traffic to a website.
PDF Document is a powerful digital format that allows you to create, share and store documents in a universally accepted format. With PDF Document, you can easily create professional-looking documents such as reports, ebooks, presentations and more without any complicated coding or formatting.
Penalty is an algorithmic downranking of a website in the search engine result pages (SERPs). It can be triggered by multiple factors such as poor user experience, negative SEO, or not following search engine guidelines. If a website has been penalized, it will significantly reduce its visibility and it can be hard to regain its rankings once the penalty is lifted. That’s why it is important to take preventive measures in order to avoid being penalized.
PHP is a programming language used for creating dynamic web pages and applications. It is used in tandem with HTML and CSS to create interactive webpages, allowing users to search for the information they need quickly and easily. With its advanced features, PHP has become one of the most popular scripting languages on the internet, used by millions of websites around the world.
Piracy is a term used to describe the act of illegally downloading, sharing, or distributing copyrighted material. In the digital age, piracy has become more rampant and prevalent on the internet as individuals attempt to share copyrighted material such as movies, music, books among other digital products without paying for them. This type of copyright infringement is illegal and punishable by law in many countries.

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QDF stands for “Query Deserves Freshness”. It refers to a search engine algorithm that rewards webpages that have the most relevant, recent content. QDF is designed to help customers by ensuring they get more up-to-date results when searching on the internet. It helps them find what they are looking for without having to scroll through irrelevant and outdated material.
A QR Code is a type of barcode that can be scanned with a smartphone camera. When scanned, it will link to content on the internet such as websites, videos, and documents. QR Codes offer a quick and easy way of accessing information from the internet without having to search for or type in URLs or web addresses.
Quality Content refers to content that is well-written, engaging, and provides real value to readers. Quality Content should be based on research, accurate information, and updated regularly. It should be optimized for search engines and provide a good user experience. Quality Content can improve your website’s visibility, credibility, and reputation online.
A query is a request for information from a database or other source on the internet. Queries are typically written in a specific language, such as Structured Query Language (SQL), and they enable users to search for specific information within large datasets. For example, you might use a query to find out how many products have been purchased over the past month, or what customers have purchased the most of.

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The Rank algorithm is a powerful tool that helps people quickly find relevant content and information as they search the internet. It accurately assesses an individual’s interests and uses data-driven algorithms to rank websites, products, images, videos, blog posts, and more according to their relevance. The result is a ranked list of results that are most likely to be the answer to your query.
Reciprocal Links are links from one website to another that are mutually beneficial in helping both websites improve their search engine ranking. By linking to each other, those sites will be more likely to show up in internet searches and can increase web traffic. This is an effective way for business owners and website publishers to increase their online presence.
A Redirect is an essential tool for navigating the internet. It is a process of automatically sending a user from one URL to another, which can be used to improve user experience by taking them directly to the most relevant page for their search query. Redirects are also useful for preserving SEO rankings and links, as well as website structure and organization.
Referrer is a term used to describe the webpage or website that referred (or directed) a visitor to your website. It can be used when talking about marketing campaigns or search engine optimization. Knowing which referrers are driving the most traffic to your site is essential for understanding how well your website is performing.
Relevance is the measure of how closely a search term or keyword matches the information on a website. Relevance helps to ensure that users get the most relevant and useful results for their queries by connecting specific keywords, topics and phrases with related content.
Reputation Management is a form of internet marketing that helps businesses maintain and improve their online reputation. It involves monitoring, analyzing, and responding to customer reviews and feedback to ensure a positive image is portrayed in the eyes of potential customers. By managing your business’s online reputation you can build trust, increase sales and reach new customers.
A Responsive Website is a website design that adjusts its layout according to the size of the device or screen it is being viewed on, ensuring that your content looks good on any device at any time. This ensures a great user experience for everyone, allowing them to access your site without having to scroll or zoom in and out.
Rich Snippets are pieces of structured data that are embedded into web pages to provide additional information about the page. This structured data can help search engines identify the content and rank it accordingly, allowing customers to easily find what they need.
A Robots.txt file is a text file that tells web robots (such as Googlebot) which pages they should and should not crawl on your website. It helps you to control the crawling process of search engine bots and prevent them from accessing certain pages, thus making sure that your website content is indexed correctly. With Robot.txt, you can ensure that all the important content on your website is properly indexed by search engines.
Return On Investment (ROI) in internet marketing is the measure of the ratio between what you spend on a marketing strategy compared to the profit or return it generates. It helps businesses understand where their money is being spent and how effective their marketing strategies are. With ROI, businesses can decide if a particular campaign is worth investing in, or if it’s time to switch up strategies.