Marketing related questions

How does online marketing work?

By |2019-12-22T09:57:53+00:00December 22nd, 2019||

We have had various versions of this question over time. The questions can only be answered properly when we know what product or service you have. That part of the equation decides many aspects of how we would market that product or service.

Example: A handyman business relies on local business and would need a local marketing plan with a lazer-focus on local visibility in paid campaigns on mobile and desktop. The website would need to deal with new vs return visitors effectively with explicitly simple calls to action, easy quote, easy call, 24-hour repair type approach. To up-scale his online marketing, we would then highly recommend building up a healthy post section (blog) with content creation around DIY (5 tips on gutter installation < that type of content). We would further upscale their social media channel with regular posts and link shares from the blog posts. A mailing list is implemented where we start building a mailing list that becomes an integral long term marketing platform.

There is more that can be done that drifts into offline marketing coupled with your online campaigns such as loyalty programs and affiliate plans. As you can see, online marketing involves understanding your business and your market well enough to grow that market out in the right places.

What Is Video Marketing?

By |2019-12-22T02:12:15+00:00December 22nd, 2019||

You know how an image can describe a scene far better than words? Visual marketing is indeed in a league of its own. Then add moving images to the mix, and you have a way to brand your business with emotion! Video marketing is fast becoming the backyard one-man-band vlogger guy or girl who has a hand-crafted business or something doo-zie and they vlog is daily. People from all over the world subscribe to these kinds of daily/weekly reality shows.

Who is your target market?

By |2019-12-22T02:06:29+00:00December 22nd, 2019||

List your types of visitors that you are targeting. It could be primarily male or female, from a specific region, having a certain age. It could be a specific market from business to business perspective. Question how you could increase your market if you had to advertise on the internet.

Why Do I Need To Plan My Website?

By |2019-12-22T01:55:25+00:00December 22nd, 2019||

A website plan is a kind of reverse engineering. Start with your goals first, working out what the final result should be. You may be looking for sales online, enquiries from interested visitors, likes and shares on your social platforms, for people to download a brochure, or even sign an e-document, or you might want to promote a holiday home. Build up a wireframe structure that is designed according to those goals and work your way back to the home page so that nothing is left undone from the end to beginning.

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