A hybrid website is a standard website when viewed from a desktop device. The difference happens when you visit the hybrid website for the first time with a mobile device. A popup appears with a prompt to “Add To Home Screen”. If you add the website to your Home Screen, it will create an icon on your phone, like an app. When you click the app button it opens up the website in an app format, but the content is identical as the mobile website version. This is a great add on for companies that rely on return business. A good example is a Pizza shop, where clients don’t need to surf the web to find your services. All they do is install the app – we can customize this so that a menu is all that opens up – and they can place an order direct, making the user experience fast, easy and seamlessly integrated into standard online services.