What is Search Engine Marketing and Optimization?
The latest in search engine optimization techniques have developed into a creative mix of content that stands out amongst its competitors combined with a high-quality design, trust signals that win over visitors confidence as well as delivering on visitors original search intention. A well-optimized site should deliver a fairly high conversion rate while experiencing a low bounce rate.
There are over 200 factors Google uses to rank a website ranging from domain age to the backlinks and terms used to load speed. They take user reviews and citations into account as further examples. But what are the most important signals? To nail it down to two factors, you firstly need great, well-written content that appeals to the logical and creative mindsets. The second most important signal in our opinion is your linking profile. Links that have been procured as a result of linkable content increases website authority. The other 198 factors all count as well, but those two factors determine the bulk of your overall quality score.
Google wants sticky pages that serve the right results for the terms searched backed with amazing service
Another very import important signal Google uses is how long a visitor stays on your website after finding the result on Google search. It’s perfectly logical that if a visitor stays on a page for 10 seconds and then hits the back button to look at other search results, indicating that the page was not relevant to what they were looking for. Google actively keeps this analytical data and uses it to rank the same page. If there is a high volume of visitors that indicate a short time on site, the page will drop down the rankings, because it clearly can not be relevant to the search terms used to find the page.