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Insights

Insights provides in-depth information about web design and WordPress. Whether you’re a beginner or a seasoned pro, you’ll find something useful in this section.

Search Is Changing: How to Win Visibility in AI Overviews for Local Car Searches

AI Overviews reward pages that are precise, structured, and local. To win citations for searches like “best SUV under R400k in Cape Town,” publish city-qualified comparison pages with tight Q&A blocks and uniform specs tables, mirror every fact in JSON-LD (Vehicle, Offer, AutoDealer, ItemList), and make real local availability obvious (branch, hours, CTAs). Keep your Google Business Profile accurate and, if eligible, feed Google vehicle listings. Measure impact with a simple cadence: weekly SERP spot-checks for target prompts, event-tracked CTAs, and monthly GSC reviews—then correct inconsistencies between page copy and markup fast. Avoid thin listicles; prioritize dealer-only value (inventory, pricing, service plans).

The OWASP Top 10: Overview

Security must be baked into every layer of your application—by addressing the OWASP Top 10 risks, enforcing strong controls like input validation, secure headers, and robust authentication, and embedding automated scans (e.g., OWASP ZAP) into your CI/CD pipeline, you’ll dramatically reduce your attack surface and safeguard both your users and your brand.

Backlinking in 2025: The Do’s and Don’ts for Sustainable SEO Growth

Quality over quantity—build natural, contextually-relevant backlinks from authoritative, niche-aligned sources through genuine relationships and outstanding content, and steer clear of manipulative, volume-driven schemes that risk penalties.

Google’s June 2025 Core Update Hit SA Sites Hard, How to Recover

South African sites felt the sting when Google’s June 2025 Core Update rolled out at the end of June and wrapped up in mid-July. Google framed it as a “regular” core update aimed at surfacing more relevant, satisfying content—but rankings across multiple verticals told a harsher story.

POPIA, Cookies & Consent in 2025: What the Information Regulator Expects

In 2025, the Information Regulator expects every South African website to treat cookies not as an afterthought but as a core component of your POPIA compliance framework. Under the Protection of Personal Information Act (POPIA), cookies that collect or process personal data—whether for analytics, marketing, or social sharing—fall squarely within the definition of “processing” and require a valid lawful basis, typically the data subject’s informed consent.

Mastering Elementor: From Basic Blocks to Advanced Layouts

In the past, building a website required coding, graphic design know-how, and a lot of technical patience. Today, with tools like WordPress and Elementor, anyone can create stunning, functional websites with just a few clicks and some creativity. Whether you're a small business owner, a creative, or someone wanting to showcase their work, Elementor transforms web design into a visual and intuitive process.

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